About Learning Limited Meta Business Help.. Learning Limited isn’t a penalty – it’s an indication that your budget isn’t being spent effectively because the ad delivery system can’t optimize performance with your current setup. An ad set becomes Learning Limited.

About Learning Limited Meta Business Help.
About Learning Limited Meta Business Help. from i.ytimg.com

The number of your ads that have the Learning Limited status in the Delivery column in Ads Manager. These ads belong to ad sets that aren't generating enough results to exit the learning phase. How It's Used. Use this metric to see how many of your ads belong to ad sets that aren't generating enough results to exit the learning.